When I switched from working in the corporate field to working for myself something interesting happened. I got asked by people what I do. That’s not the interesting (or unusual) part.
Interesting was that suddenly my mind went blank! I was bumbling something about coaching and helping women and left people rather confused than interested.
The main problem: I was not prepared to answer this question confidently, while invoking curiosity instead of judgement.
This was a very different picture than the one I portrayed just months ago when I was working as a Product Director for an online luxury fashion company. I was confident, ready to explain what I do anytime, anywhere. I was trained to pitch for my company.
Another problem was that I didn’t own my purpose yet. I felt like a nut job talking about spirituality and I knew that what I did seemed crazy to many non-purpose driven people.
Today I want to share with you the exact process I created to pin point my business positioning to make a great first impression. Using this outline you’ll be able to make the BEST first impression and convince your ideal clients right on the spot to work with you.
>> DOWNLOAD THE PITCH YOUR PURPOSE CHEATSHEET
This comes in handy especially when you’re out networking or posting in Facebook groups!
Working through the cheatsheet will help you:
- carve out your positioning
- gain more clarity on your ideal client
- clarify your unique selling point
- build an engaging opener to attract new clients
Use this template I created for you to easily work through the content and rock your next introduction: >> DOWNLOAD IT HERE
Also remember:
- Confidence is everything: if you’re prepared, it’ll be easy to stay confident and centered.
- Be able to pitch your purpose on the spot (as a creative, soulful entrepreneur your purpose and your business are the same)
- Check your audience: This is important, especially for more spiritual entrepreneurs. Have a spiritual pitch and a non-spiritual pitch! You don’t want to explain the law of attraction or discuss the existence of angels in the first two sentences. This will just leave your audience confused, thinking you are just another crazy monkey. Targeting your words to your audience adds credibility and persuasiveness. Plus they can get curious about how you do what you do.
Now hop over and open your template, so that you talk like a boss, invoke curiosity and open the gates for new business!
I want to hear from you! Please leave a comment below or join the community of 300+ women – all creative soulful entrepreneurs – and have daily inspiration to up-level your business and life!
Join here: >> Expand Your Light. Elevate Your Life.
With love and light
xx
Sharon
Hi Sharon I always get stuck at what problem I am solving. I create beautiful locally made lifestyle clothing with sustainable fabrics and conscious production methods, but I am not sure how this translates to a specific problem I am solving for people? http://www.zennomad.ca
Which kind of always gets me stuck before the next question.
thank you,
Sonja
Hi Sonja!
First off – I really love your website and your products are beautiful! I can see all the heart and soul you put into your business. Well done!
Regarding the problem you are solving: It’s easy once you know your customers well. Do you know their desires, dreams and how they want to feel? When it comes to clothing I think it’s important to understand how the person will feel once he/she puts on your clothes. In my opinion clothes have a direct impact on your energy and confidence. They show the world who we are and what we believe in.
In your case your clothes are ecological, environmentally friendly and sustainable on one side – so they are people who are conscious of our planet and want to live a life in tune with nature or at least not harming the planet even more. Find out what else they like. Check websites that might appeal to them and find out what language other companies use. On the other side they are luxurious. Nice quality, great design. So – who is that woman that loves the planet and has style? What else does she do? What else does she like?
When you really nailed your customer avatar and speak from her point of view, it will be easier for you to put into words what problem you are solving. Here are some ideas from me: Clothes that are sustainable, yet make you look like the rockstar that you are. Put them on and feel elevated by the quality, design and how they make you feel. Maybe they even have a special cut to promote well-being and expansion. Imagine sitting on that yoga pillow, feeling comfortable (not only because the clothes stretch), but because you LOVE what you’re wearing. Lululemon did great creating a brand that people love. Try to check out what they do and combine it with your beliefs.
Lastly, if you don’t want to do the exercise you really need it! It’s like with yoga exercises – the one you really don’t want to do, is the one you need most. (I’m also a certified yoga teacher)
Have fun with this! Let me know whether the tips are helpful for you in this moment.
xx Sharon